App Store Optimization Manager

Boo

  • Afghanistan
  • Permanent
  • Full-time
  • 13 days ago
At Boo, we're redefining how people connect—whether it’s finding friends, partners, or simply kindred spirits who truly understand them. What started as a single app has grown into a portfolio of platforms tailored to different communities and needs, all driven by our mission to build empathy, understanding, and authentic connection. We're a fast-growing startup with a passionate, mission-driven team—and we’d love for you to be part of it.The Role
  • Conduct detailed analysis of app store performance, monitoring trends in app page designs and effectiveness.
  • Track ASO metrics for our company’s apps, including keyword rankings, page conversion rates, and organic installs.
  • Gather and optimize the semantic core, and develop metadata for app pages across all available localizations.
  • Analyze competitors and devise strategies to increase organic traffic.
  • Improve app positioning in top charts.
  • Formulate hypotheses and conduct testing.
  • Prepare detailed reports on experiments and overall performance results.
Ideal Profile
  • 2+ to 3 years working experience in the same field.
  • Proven work experience as a ASO Manager or similar role.
What's on Offer?
  • Flexible working options
  • Fantastic work culture
  • Opportunity to make a positive impact

Boo

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